GOM Metrology

Senior Live Marketing Manager (m/w/div)

Senior Live Marketing Manager (m/w/div)

Braunschweig, Germany

GOM Metrology, a company of the ZEISS Group, specializes in industrial 3D coordinate measuring technology, 3D computed tomography and 3D testing. GOM Metrology internationally sets standards in optical 3D metrology. The company helps customers worldwide to increase product quality, optimize processes and thus produce more efficiently. Where initially three young visionaries developed high-precision optical metrology, we now have around 600 experts working at our sites in Braunschweig and Leipheim.

What makes Carl Zeiss GOM Metrology GmbH successful is our first-class team, which we support in every respect. Our aspiration is to create working conditions that move us forward together.

GOM Jobs Marketing employees are talking

What we need your expertise for

  • Definition of the Global Live Marketing Strategy, including the ‘where to play’ (relevant events / trade shows) & ‘how to win’ (specific interventions/appearance/experience) strategic interventions for Live Marketing in alignment with the overall company strategy to further strengthen the most important offline lead generation touchpoints
  • Creation of lighthouse digital events and trade show concepts in core markets and rollout management of toolbox packages globally to achieve a worldwide event standard
  • Development of industry-leading event formats featuring application-oriented product and customer success cases which resonate with the strategies of new customer segment teams and product business units
  • Elaboration of the Global Trade Show Plan each FY with Business Unit heads, Sales Manager and Product Managers, including market research and budget planning for relevant Live Marketing Events according to the current strategic priorities and increasing product portfolio
  • Continuous coordination of and communication to relevant stakeholder groups including Sales, Application, Logistics, Controlling and external event partners

Your qualifications

  • Bachelor’s or master’s degree in business and/or engineering with focus on Event Management or Marketing, or equivalent practical experience
  • Several years of experience in an Event Management and Project Leader role, with lateral leadership experience of colleagues and/or agencies
  • A proven track record in the creation of Live Experiences, trade show executions and other events for B2B industries, technology and/or software companies
  • Strong leadership, ownership and entrepreneurial hands-on approach for event executions in alignment with project stakeholders
  • Able to empower and delegate, high x-functional collaboration, strong operational discipline, strong problem-solving creativity, good team player, envisioning abilities
  • Exceptional communication skills in German and English

What we offer

At GOM, work-life balance is not just an empty phrase. We strongly believe that it contributes significantly to productive collaboration.

That is why we offer:

  • Modern working environment with respectful informal culture
  • Structured onboarding
  • A hybrid working model: A mix of office and mobile work 
  • Corporate and team events
  • Free drinks
  • Jobrad (company bicycle)
  • Childcare support
  • Attractive ZEISS employee offerings
  • Company restaurant "taste" – one of the best in the region
  • In-house "FitnessBox" with equipment and various courses – free of charge and almost 24/7

Be part of our team!

We provide an ideal mix of exciting challenges and a pleasant working atmosphere. A thorough onboarding is the key element for our mutual success. We offer a modern working environment with flat hierarchies, short decision-making processes and a respectful atmosphere that allows you to develop your full potential.

Please send us your application as PDF including your salary expectations and your earliest possible starting date.

We are looking forward to welcoming you to our team!

Apply now

Carl Zeiss GOM Metrology GmbH

Schmitzstraße 2
38122 Braunschweig

+49 531 390290